[An Annual Film Festival Tailored Made for Children]
The 7th Hong Kong Kids International Film Festival
Festival Ambassador Kelly Chen and Carnival Ambassador
Tung Tung @ Pomato Make Joint Appearance to Announce
Exciting Lineup and Activities This Summer!
【Press Release】【June 26, 2023 | Hong Kong】
Cultivating children's interest in going to the cinema from a young age is a way to encourage them to soar towards their dreams and unleash their unlimited imagination. The 7th Hong Kong Kids International Film Festival (7KIFF) and the Hong Kong Kids International Film Festival Carnival (KIFF Carnival), organized by non-profit organization 3SPACE and Golden Scene Company Limited, co-organized by ELEMENTS, and proudly sponsored by FWD Insurance, will be held from July 29th to August 6th, 2023 at PREMIERE ELEMENTS Cinema in ELEMENTS and Golden Scene Cinema; KIFF Carnival will take place from July 20th to September 3rd, 2023 at ELEMENTS. This year's film festival has selected 11 children's films from around the world and over 30 screenings will be held at the two cinemas. Renowned singer and actress Kelly Chen will serve as this year’s Festival Ambassador, while Tung Tung @ Pomato will be this year’s Carnival Ambassador. Together with other distinguished guests, they will kick off this year’s film festival at the press conference held at ELEMENTS on June 26th.
"Queen of Pop" Kelly Chen Invites Children to the Cinema for a Great Movie Experience!
Internet Sensation Tung Tung @ Pomato Welcomes You to KIFF Carnival!
The 7th Hong Kong Kids International Film Festival is delighted to invite "Queen of Pop" Kelly Chen and Tung Tung @ Pomato as the Festival Ambassador and Carnival Ambassador respectively. Not only is Kelly an outstanding artist, she is also a loving mother who has actively participated in various children's charity events. Meanwhile, Tung Tung, loved by many young netizens, takes on the role of Carnival Ambassador, bringing endless joy and excitement to the event.
Kelly deeply understands the significance of films in educating the next generation, which is why she gladly accepted the invitation to become KIFF’s ambassador this year. Kelly hopes that this film festival will provide an opportunity for children to appreciate high-quality films in cinemas, thus opening up a world of imagination for them to explore and cultivating their interest in movies from an early age.
She also expressed that through a series of film related activities, the festival promotes film culture to children and therefore is a catalyst in the development of the film industry.
Tung Tung is also excited and honoured to serve as this year’s Carnival Ambassador. As a video content creator, she understands the impact of films. She hopes to promote children's film culture and contribute to the growth of the film industry through different platforms.
A Selection of Films Catered to Different Age Groups
Over 30 Screenings Will be Held
Festival Period: July 29th – August 6th 2023
A total of 11 films have been selected to screen at this year’s festival. To cater for the needs of viewers of different ages, and to help parents choose the suitable films for the family, each film at KIFF is marked as one of the below three categories for your reference:
[1st Movie Experience] Suitable for kids from 2 to 5 years old. Auditorium lighting will be turned up and volume will be lowered to suit the needs of kids. This category includes Best Birthday Ever (Germany), an adaptation of the famous book series by Rotraut Susanne Bener; Tale of Rally 2023 (Hong Kong), and Anpanman: Roboly and the Warming Present (Japan).
[Parent-Child Movie Time] Suitable for kids from 6 to 11 years old. KIFF encourages family to enjoy movies together and share meaningful conversation afterwards. This category includes the classic animation Lion King (1994) (USA), Sound of Silence as presented by Save the Children; Danish animation Little Allan – The Human Antenna (Denmark); Nominated for Berlin International Film Festival, Germany (2023) Generation Kplus - Best Film and KIFF’s opening film, Just Super (Norway); Ariel Awards, Mexico (2022) - Best Feature Length Animated Film, Little Eggs: An African Rescue (Mexico) and the Ambassador’s Choice, Dounia and the Princess of Aleppo (Canada).
[Hangout & Film Appreciation] Suitable for teenagers aged 12 to 16. KIFF encourages film-going experience and an in-depth appreciation of film storytelling and techniques. This category includes Dancing Queen (Norway), a film nominated for Berlin International Film Festival, Germany (2023) – Nominated for Generation Kplus - Best Film and KIFF’s closing film, Blueback (Australia).
Save the Children Hong Kong has always been committed to supporting and improving the mental health of children and adolescents in Hong Kong. Therefore, the organization has made a special selection from KIFF’s line up this year - a Hong Kong drama Sound of Silence, with the aim to raise awareness among audiences and the general public about the importance of children's mental health. When Sound of Silence was screened at KIFF last year, it resonated with many parents. However, due to limited screenings, many viewers did not have the opportunity to watch it. This year, proudly presented by Save the Children, the film will be screened again in hopes that it will contribute to the enhancement of children's mental health. All proceeds from ticket sales, after deducting costs, will be donated to Save the Children. Through film and art, we hope to drive attention and support towards Hong Kong children and families.
Post Screening Sharing Session After Each Screening
In order to help children understand the meanings behind films, a 15-minute film discussion session (conducted in Cantonese) will be held after each screening. KIFF has invited a group of experts from the film, cultural, and education sectors to engage in dialogue with children and adolescents, sharing different perspectives and sparking interests in film appreciation. The aim is to foster the habit of critical thinking and encourage intellectual and educational discussion. This year's film discussion session will feature guest speakers such as Hong Kong Film Awards Best New Director, Chan Siu Kuen (Still Human); Hong Kong Film Awards Best New Director, Jessey Tsang (Big Blue Lake); Lost Love‘s director – Ka Sing Fung; Actors Sam Chan and Sean Wong from Sound of Silence; Actress from The Way We Dance - Lydia Lau; Director and scriptwriter Erica Li and Alex Lam from Hong Kong Aquaculture. We hope that the sharing session will become a topic of conversation among parents and children, serving as a bridge for communication and understanding between them. Furthermore, parents can utilize films to instill in their children the correct values and principles.
Compared to previous editions, this year's KIFF features the largest number of film screenings and a wide range of exciting workshop activities. Co-founder of the Hong Kong Kids International Film Festival (KIFF), Edmon Chung, said, "KIFF aims to gather wonderful films from different countries with meaningful content for children and teenagers, actively creating opportunities for them to appreciate film as an art form." Co-founder of KIFF, Winnie Tsang, stressed, "We hope KIFF can cultivate the habit of young people and children going to the cinema to enjoy films. In addition to supporting a sustainable development of the industry, we also hope to enrich their understanding of culture, art, and creative media." KIFF is very grateful for the support of Kelly Chen and Tung Tung in promoting children's film culture. We sincerely hope that through their influence in their respective fields, more people will pay attention to children's film culture and their education.
Tickets available now at Golden Scene Cinema and PREMIERE ELEMENTS’ box office and official website.
FWD MAX members may redeem tickets on FWD MAX (fwdmax.fwd.com.hk) from 27 June, 11AM.
Price: Adult – $100; Student/Child/Senior – $80
For more information, please visit: www.KIFF.asia
Spend Your Summer at KIFF’s Carnival and Workshops!
Date: July 29th – August 27th, 2023
Registration Date: June 26th, 2023 2pm
Fee: $250 (One adult ticket, one child ticket and workshop materials are include this price)
In addition to the exciting screenings, KIFF has brought back the popular carnival and three workshops, aiming to create an unforgettable summer experience for everyone! The “MUSIC Film Appreciation” WORKSHOP presented by Add Oil Music allows children and parents to create music together. Children will learn to express their emotions and thoughts through music by combining various instruments and sound effects.
In ANEWTOYS WORKSHOP, children will be able to get creative and turn scraps into recycled toys. By basking in the joy of sharing and creating, these moments will showcase the unique value of toys, rekindling everyone’s caring and cherishing for toys. The workshop, led by social enterprise ANEWTOYS, encourages children to unleash their creativity, experiencing the joy of sharing and creating, and showcasing the unique value of toys.
Lastly, the ever-popular "Behind the Cine" WORKSHOP transforms children into "cinema staff" who they will be accompanied and guided through the mysteries of cinema.
Date: July 20th – September 3rd, 2023
Venue: Water Zone, ELEMENTS
Monday to Friday 11am – 8pm
Weekends and Public Holidays 11am – 9pm
KIFF Carnival is returning to ELEMENTS on July 20 to spend the summer holidays with you all, after three years of separation due to the pandemic! (illustrated by Knoa Chung), will be welcoming you at their forest playground at 1/F Water Zone ELEMENTS! At the carnival, you will find a lively and playful Photo Booth, a Mini Forest Theatre where you can come watch KIFF SHORTS anytime and for free from August 7 to September 3, as well as our highly popular workshops! Of course, Upmud will also be around on Sundays to parade and to take pictures with everybody! Come join us at ELEMENTS this summer!
Date: August 7th – September 3rd, 2023
Venue: Water Zone, ELEMENTS
Monday to Friday 11am – 8pm
Weekends and Public Holidays 11am – 9pm
KIFF SHORTS has selected over 20 short films, providing more than 180 minutes of non-stop entertainment during KIFF Carnival this year. These short films are sourced from all over the world, ranging from United States, Germany, Canada, even countries lesser known to Hong Kong audience such as Czech Republic, Estonia and Slovenia. Highlights of this year’s KIFF SHORTS include Golden Horse Awards Best Animated Short nominee and Taipei Film Festival Best Animation nominee THE ISLAND OF US; Berlin International Film Festival selection THE MOST BORING GRANNY IN THE WHOLE WORLD and Annecy International Animation Film Festival and Chicago International Children’s Film Festival selection SPIRIT OF THE FOREST. Most of these shorts are showing in Hong Kong for the first time ever so don’t miss out!
About Hong Kong Kids International Film Festival
Founded in 2017, KIFF aims to bring meaningful films from around the globe to the audiences of Hong Kong. The Festival believes that films act as a powerful medium for rich cultural learning and artistic inspiration, and as such can greatly cultivate the thinking and development of kids and teenagers, and enhance their ability to appreciate different kinds of cultures, arts, and forms of creative media. Through watching films from different genres, children’s imaginations can be broadened, and their understanding towards the film industry can also be enriched. Hong Kong Kids International Film Festival is a co-own non-profit project by 3Space and Golden Scene Company Limited.
3Space is a not-for-profit organization (undergoing registration for charitable status) focused on nurturing a new generation of creative media and cultural minds in Hong Kong. It is dedicated towards projects that nurture the creative mind, such as the Kids International Film Festival (KIFF), books and content that promote social innovation at whatever age, conferences and events that bring together creative transformation towards a more constructive liberal and collaborative society, as well as other projects from educational to advocacy and awareness.
About Golden Scene Company Ltd.
Golden Scene Company Ltd. is a Hong Kong based Film Distribution Company. In 1988 the company was launched with the determination to expand Hong Kong's cinema viewing culture and diversity.
MTR Corporation’s flagship shopping mall, ELEMENTS is located at Kowloon MTR Station and adjacent to High Speed Rail Hong Kong West Kowloon Station, a major transportation hub in the heart of Kowloon. As Hong Kong's leading destination for world-class shopping and leisure, ELEMENTS features one million square feet of renowned brand names for an unforgettable shopping experience. In addition to being the ultimate hub for leisure, dining, entertainment and cultural activities, the mall also embodies sophisticated new design concepts and unique stores that make it the paragon of chic. The mall’s magnificent architecture is a synthesis of leading European designs. In particular, the two-storey “indoor boulevard” of shops and the broad corridors (up to 37 meters in width) create an exclusive ambience for unmatched shopping pleasure.
About FWD Hong Kong
FWD Hong Kong is part of the FWD Group, a fast-growing pan-Asian life insurer with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD is a top 3 life insurer by new business ¬first year premium in Hong Kong*.
FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.
FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information about FWD Hong Kong please visit www.fwd.com.hk.
* Source: Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses, and non-bank insurers.
About Save the Children
Save the Children believes every child deserves a future. In Hong Kong and around the world, we do whatever it takes – every day and in times of crisis – so children can fulfil their rights to a healthy start in life, the opportunity to learn and protection from harm. Established in 2009, Save the Children Hong Kong is part of the Save the Children global movement which is made up of 30 member organisations and operates in almost 120 countries. With over 100 years of expertise, we are the world’s first and leading independent children’s organisation – transforming lives and the future we share.
The 7th Hong Kong KIFF Official Website: https://www.kiff.asia/
The 7th Hong Kong KIFF Facebook: https://www.facebook.com/KIFF.asia/
The 7th Hong Kong KIFF Instagram: https://www.instagram.com/hk.kiff/
Press release and events photos can be downloaded here:
For Media Inquiry，please contact MEMO PLUS PR:
Mr. Brian Lee Tel：852-6599 3215 Email：[email protected]
Mr. Alston Wu Tel：852-9863 4936 Email：[email protected]
Ms. Babie Li Tel：852-9640 9843 Email：[email protected]
Ms. Lillian Liu Tel：852- 9544 1933 Email：[email protected]